As a personal project, I created a new brand look for Visit Scotland - the Scottish tourism brand. The new logo was inspired by Scotland's national flower - the thistle - and a location marker. The color scheme was guided by the blue of Scotland's flag and accented by the thistle's pink flower.
![](https://cdn.myportfolio.com/1a7baea6938c13c31dd0fa1db6b84307/25d528e1-f47b-4334-8785-1b107daf4634_rw_1200.png?h=921396a58a3beb19291c30c3ffc104e4)
![](https://cdn.myportfolio.com/1a7baea6938c13c31dd0fa1db6b84307/d037012d-ab8c-456a-bfba-f8cd9672a79b_rw_1200.png?h=9a5525de9960a694bd4470691de95098)
![](https://cdn.myportfolio.com/1a7baea6938c13c31dd0fa1db6b84307/dc77b959-0580-4b06-91ef-6d50200bf065_rw_1200.png?h=99f098aa37040ae088061efbf9045be7)
![](https://cdn.myportfolio.com/1a7baea6938c13c31dd0fa1db6b84307/c40e35b0-cdc5-4099-85e9-bdc8c7ed3446_rw_1920.png?h=c66d96298253994ec1accbf6350858ec)